Brand, CoinDCX

Sanjay Balaji

One person for all of a brand's content. I shoot, edit, animate, design and write, and I have been in crypto since 2021.

See the work
  1. CoinDCXUS Futures team. Earnings and product. Daily email to 1M people.
  2. OktoGrew official X from 16K to 100K, working alone.
  3. CryptoTrader, then consultant to crypto startups.
  4. VIT VelloreSelf-taught filmmaker and cinematographer.

CoinDCX, US Futures team

On the US Futures team, I take care of earnings and product, along with KOL creative and daily content.

1Mpeople receive the daily email
100K+views on KOL content

Earnings and On the Radar

I make the Figma pages and update them on the product every day.

Product

Product videos and updates like the Market Pulse page.

KOL creative

Creative content for KOLs.

Daily email and blog

Written every day on product updates. The blog reaches thousands of viewers.

Okto

Joined as a consultant in July 2024 and converted to full time. I ran the official X account alone: planning, production and distribution.

16K → 100K followers on Okto's official X account
10xgrowth in impressions
1 personplanning, production and distribution
Films and motion
From the Okto feed

Before Okto, in the market

Why my content sounds like it comes from inside crypto.

Consultant, 2023 to 2024

Worked with a few crypto startups on community, design and content.

Crypto trader, 2021 to 2023

Technical and fundamental analysis. Early on DeFi, L2s, ZK rollups and DePIN.

Crypto bootcamp, 2021

Taught the basics of crypto to more than 100 people.

NFT collector

Built a collection of more than 150 NFTs.

Early to

College films, VIT Vellore

Self-taught. I shot these before crypto, and it is where my eye for film comes from.

Photography Club

Cinematographer on the club's media projects.

RIVIERA

Credited cinematographer on the 2019 and 2020 aftermovies.

Worked with

Zomato, Kalaari Capital, Sunburn, AIESEC, DIVINE, Jay Sean.

Education

B.Tech, Electronics and Communication, VIT Vellore, 2017 to 2021.

What you get in one hire